In simple line about marketing strategy is “ marketing strategy is a direction to get a lot of sales”.
An organization’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan.
For a good marketing strategy, you need to understand the following points:
Market behavior:– At first you have to understand the market behavior about your product, It will help you to launch a new product and a marketing plan. You have to find a market location which allows you to evaluate the budget, pricing, promotional techniques and other factors of a marketing strategy.
Marketing:- Marketing is a management process through which product reached to the customer. It works on the basis of the 4 P’s concept:
Product, Price, place, promotional strategy
Distributor channel:-This is the way to deliver product to end user.